{"id":50981,"date":"2025-11-06T12:41:23","date_gmt":"2025-11-06T11:41:23","guid":{"rendered":"https:\/\/www.zainimilano.com\/since-1913\/"},"modified":"2025-11-27T12:52:15","modified_gmt":"2025-11-27T11:52:15","slug":"since-1913","status":"publish","type":"page","link":"https:\/\/www.zainimilano.com\/en\/since-1913\/","title":{"rendered":"Since 1913"},"content":{"rendered":"\n
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Over 100 years of history<\/h1>\n\n\n\n
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the history of an Italian company, from its beginnings to its rise to prominence<\/p>\n\n\n\n

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Special certification recognised by the Italian Ministry of Enterprise and Mada to protect and promote Italian brands.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n <\/div><\/div>\n <\/div>\n\n\n\n

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Over 100 years of history<\/h1>\n<\/div><\/div>\n <\/div><\/div>\n <\/div><\/div>\n <\/div>\n\n\n\n
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the history of an Italian company, from its beginnings to its rise to prominence<\/p>\n\n\n\n

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Special certification recognised by the Italian Ministry of Enterprise and Mada to protect and promote Italian brands.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n <\/div><\/div>\n <\/div><\/div>\n <\/div>\n\n\n \n

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23 July 1913<\/h3>\n\n\n\n

Luigi Zaini inaugurates the eponymous \u2018Factory of Chocolate, Cocoa, Sweets, Jams and Similar Products\u2019 in Milan, in Via de Cristoforis. Alongside production, he imports British confectionery products, demonstrating his open-minded and visionary spirit from the outset.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n \n\n \n

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23 July 1913<\/h3>\n\n\n\n

Luigi Zaini inaugurates the eponymous \u2018Factory of Chocolate, Cocoa, Sweets, Jams and Similar Products\u2019 in Milan, in Via de Cristoforis. Alongside production, he imports British confectionery products, demonstrating his open-minded and visionary spirit from the outset.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n \n\n \n

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1938<\/h3>\n\n\n\n

Following the untimely death of Luigi Zaini, his wife Olga, equally visionary and capable, takes over. She will be one of the very few female industrialists of the time, surrounding herself with a female staff and instilling equal opportunities among the company’s values. Suppliers will affectionately nickname the factory “Tosan factory” the “Girls\u2019 factory”.<\/p>\n<\/div>

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1955<\/h3>\n\n\n\n

Olga Zaini entrusts the management of the company to her sons Vittorio and Piero, but not before changing the name of the company’s flagship dark chocolate bar to \u201cEmilia\u201d, in honour of the nanny who looked after her children, allowing her to work full time.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n \n\n \n

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1990<\/h3>\n\n\n\n

Z\u00e0ini passes under the leadership of Luigi Zaini, Vittorio’s son, who, together with his sister Antonella, oversees its consolidation and development in Italy and abroad, starting with the modernisation of production processes.<\/p>\n<\/div>

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2013<\/h3>\n\n\n\n

Z\u00e0ini celebrates its 100th anniversary with a new book published by Giunti on 100 years of chocolate in Italy, an exhibition sponsored by the Municipality of Milan entitled \u201cLuigi Zaini and the chocolate factory\u201d is held at Palazzo Sormani in Milan, and a flagship store is created, designed as a real old-fashioned chocolate boutique.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n \n\n \n

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2013 \u2013 2020<\/h3>\n\n\n\n

The story of Z\u00e0ini takes shape, shifting from memory to substance in September 2013 with the opening of Z\u00e0ini Milano in Via De Cristoforis \u2013 a chocolat boutique with caf\u00e9 service, created in perfect balance between past and present. In 2020 the venue doubled, with a second opening in Viale Piave 17.<\/p>\n<\/div>

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2023<\/h3>\n\n\n\n

And the story continues… now told in the novel \u201cLa Fabbrica delle Tuse\u201d (The Tuse Factory) by Giacinta Cavagna di Gualdana, published by Piemme in 2023, which recounts the intertwining of the private and factory lives of the owners and employees of the large chocolate factory in Milan. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n <\/div><\/div>\n \n\n \n

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